adidas originals drops the new Mega. To get sneakerheads to engage with the drop we created a facbook API that allowed social media users to crerate their perfect MEGAPARTY bu choosing: Location, Soundsytem, dresscode, Artist.
The most creative were invited for a meet to the store to pick their VIP pass for the party and a meet the artists. Everybody else could register at their local adidas store.
We rocked Napoli, Padova, Milan, Bari, Rome and other italian cities selling out clubs and hosting DJ in the likes of: Cassius, Surkin, Ed Banger crew and many others.