Born in the heart of Milan but educated at the International School, Frank’s favorite subjects quickly became football, punk rock and the Oxford English dictionary.

With London Calling and dictionary in hand, Frank headed to the banks of the River Thames, where he studied Communications and International Relations at London Metropolitan University.

There, a new love for Electronic music emerged. When this new love met his ballpoint pen, something beautiful happened, and a career as a music journalist began.

Milan felt the ripples from London and wanted that energy and ballpoint pen, back.

At LifeGate Radio, Frank’s conceptual writing and musical acumen quickly secured him the role of communications manager, responsible for all creative content and on-field events.

His hunger to produce great work still not satisfied, Frank launched Lust Minute with some close friends, a company devoted to spreading quality electronic music across Italy.

Then the day came, when Frank was recruited into advertising. Since then, Frank has used his skills for the cause of creativity, delivering mainly on sports, media and tech clients.

In 2015 TBWA asked him to swap his desk in Milan for a colder one in Amsterdam, as Creative Director on global clients Ploom and adidas.

After a few months off in 2018 travelling, freelancing and winning a pitch for Puma eyewear, he decided to head east for a new challenge.

As well as handling the 32°c humidity with -5°c taxi rides, Frank is now Creative Director on Netflix ASIA-PAC & India, and other global brands at Jack Morton, Singapore.