Energy from the ground up.
To portray on screen the energy released by UltraBoost we chose the style of 90’s iconic skate photography. Fish eye, shots from the ground, motion blur are some of techniques were used by one of the great skateboard photography masters. NYC based Photographer Jonthan Mehering, author of Skate the world published by National Geographic. Energy from the ground up is the line that delivered the message of immense energy return created by Boost.