Puma Eyewear launches its new line choosing NY, Berlin and Milan. A collection of sunglasses dedicated to the coolest kids in town with flexible temples and tips.
We created graffities in each city, made by local artist featuring models/influencers and the line: “That Look”. The graffiti quickly became the week’s Instagram back drop and days later the artists, featured on the murals the product and adding the campaign line: “Flex that Look” and revealing the launch.
We then created editorial video assets, a product print and video campaign for global retail environments and e-commerce.