Why I run.
A simple convention is just not enough to understand the innovation of adidas running products. adidas running creates four experiential pavilions that through audio visual experiences, sound and VR illustrate the new adidas running product silos: FAST / SOLAR / ALIVE / EDGE. We created videos with Alvaro Morata (Chelsea FC) and Wilson Kipsang (Marathon World Champion) which presented the shoes. Wilson then appeared to the public. A run around Berlin with the adidas-runners team, and a final party turned a presentation into an unforgettable experience.
Fast Pavillion Ft. Wilson Kipsang
Edge Pavillion Ft. Alvaro Morata